How Home Staging Creates an Emotional Response

Posted Mar. 21st, 2023

Each home has a distinct ambience. That sight, feeling, or scent – be it clean laundry, baked goods, or floral notes – evokes a specific emotion. From the lighting sources to the wattage used, from the cleanliness of the windows to the grain of the marble counter top, each home you sell sends a specific message that will directly impact the emotions of potential buyers. And guess what? You get to control that emotional message. Ready to get emotional? Let’s do this.

Help Potential Buyers Envision the Life They’ve Always Wanted

The “lived in” look won’t sell a home any faster, but one that is prepped to “dwell with pride” certainly will. (It’s the difference between a cluttered counter top and one that has been professionally styled, for example.) When we stage a home to create the “dwell with pride” ambiance, we help potential buyers see their best selves in that home. An appetizer tray (real or faux food, depending on your needs), designer furniture, and fresh paint make all the difference.

Appeal to Basic Human Needs: Shelter, Food, & a Sense of Belonging

This doesn’t mean we can set a bottle of wine on the counter and wait for the house-selling genie to work his magic. Instead, it means that we get into the heads of the person most likely to be interested in your listing. We take into account the city, neighborhood, average income, and lifestyle (professional, retired, etc) of your potential buyer, and then we enhance that style. Is your buyer a stay-at-home soccer mom? We’ll help her feel elegant and current. Is your buyer a professional bachelor? We’ll help him envision hosting small gatherings that showcase his culinary skill.

It’s not just staging. It’s psychology.